Bathroom colours can transform the look and feel of a room, but which finishes are actually most widely offered by UK bathroom suppliers?

To find out, Find Cheap Bathrooms analysed 5,973 unique priced product offers across three major UK bathroom catalogues. The research examined products listed by Kartell UK, Scudo Bathrooms and Bathrooms to Love, recording colours and finishes only when they were clearly supported by catalogue wording, product codes, range headings or finish swatches.

The results show that Chrome remains the most commonly available named bathroom finish. Grey ranks narrowly ahead of Black, while Brass and Gold finishes now account for almost one in ten classified product variants.

This research measures product availability within supplier catalogues. It does not measure sales, customer demand or the entire UK bathroom market.

Key findings

The audit covered 6,938 priced catalogue appearances. After repeated appearances of the same product were removed within each catalogue, the final dataset contained 5,973 unique priced product offers.

A supported colour or finish could be identified for 4,330 offers, giving a named-finish coverage rate of 72.49%.

The ten most common broad colour and finish groups were:

1. Chrome — 955 variants, representing 22.06%
2. Grey — 653 variants, representing 15.08%
3. Black — 646 variants, representing 14.92%
4. White — 560 variants, representing 12.93%
5. Brass and Gold — 427 variants, representing 9.86%
6. Stone, Marble and Neutral — 234 variants, representing 5.40%
7. Bronze — 200 variants, representing 4.62%
8. Wood — 194 variants, representing 4.48%
9. Silver and Nickel — 161 variants, representing 3.72%
10. Green — 135 variants, representing 3.12%

Chrome remains the most common bathroom finish

Chrome was the clear leader, accounting for 955 classified product variants and 22.06% of all offers with an identified colour or finish.

Its continued prominence is understandable. Chrome is widely used across bathroom taps, showers, wastes, accessories, enclosures and other fittings. It also works with most bathroom colour schemes, making it a practical standard finish for manufacturers, retailers and homeowners.

However, Chrome no longer dominates the available choice as strongly as it might once have done. Together, Grey and Black account for considerably more classified variants than Chrome alone.

Grey narrowly ranks ahead of Black

Grey was the second most common broad colour group, appearing across 653 product variants. Black followed extremely closely with 646 variants.

The difference between the two categories was only seven product offers.

This suggests that both colours now have a strong presence across UK bathroom catalogues. Grey is particularly common in bathroom furniture, panels, worktops and stone-effect products, while Black appears extensively across taps, showers, enclosures, accessories and contemporary furniture ranges.

For this research, the broad public category is labelled Grey. Exact commercial finish names remain unchanged in the detailed dataset. For example, Gunmetal continues to appear as an exact finish name and was recorded across 119 variants.

Black bathroom products are now widely available

Black has moved well beyond being a specialist or occasional bathroom finish.

The dataset identified 646 Black product variants, representing 14.92% of all offers with a supported colour or finish. Black was found across taps, shower systems, enclosures, wastes, mirrors, accessories, furniture handles and other bathroom fittings.

Its widespread availability makes it easier to coordinate several parts of a bathroom using the same broad colour. However, buyers should still check whether the exact tone and surface finish match, because Matt Black, Gloss Black and other manufacturer-specific finishes may look different when placed next to one another.

White remains a major bathroom colour

White accounted for 560 classified product variants, representing 12.93% of the named-colour dataset.

It remains particularly important for sanitaryware, baths, basins, toilets, shower trays and bathroom furniture.

White products may receive less attention in trend discussions because they are often considered a standard bathroom choice. However, the catalogue data confirms that White continues to be one of the most widely available colours across UK bathroom ranges.

Its continued popularity within supplier catalogues also reflects its flexibility. White can be combined with Chrome, Black, Brass, Grey, natural wood and many other finishes.

Brass and Gold finishes represent almost one in ten variants

Brass and Gold was the fifth-largest broad finish group, with 427 classified variants and a 9.86% share.

These finishes appeared across taps, showers, accessories, handles, mirrors and other decorative bathroom products.

The category includes commercial descriptions such as Brushed Brass, Brushed Gold, Gold and other clearly related finishes. It does not mean that every product has an identical colour, texture or manufacturing process.

The result shows that warmer metallic finishes have developed into a substantial part of supplier product ranges rather than remaining a small specialist option.

Homeowners considering Brass or Gold should compare products carefully. Different manufacturers may use noticeably different tones, ranging from pale brushed finishes to warmer yellow or darker aged effects.

Bronze offers another warm metallic option

Bronze accounted for 200 classified product variants, representing 4.62% of the named-finish dataset.

Although it remains less common than Brass and Gold, Bronze now appears across a meaningful selection of taps, showers, accessories and decorative fittings.

Bronze finishes can work particularly well with darker furniture, natural stone, warm neutral colours and traditional bathroom designs. As with Brass and Gold, the exact appearance can vary significantly between manufacturers.

Natural finishes are well represented

Stone, Marble and Neutral finishes accounted for 234 variants, while Wood finishes accounted for 194.

These categories were strongly associated with bathroom furniture, worktops, wall panels and decorative surfaces.

Their presence demonstrates that bathroom colour choice is not limited to metallic tap finishes or simple Black and White products. Natural textures and furniture finishes now make up a meaningful proportion of the available catalogue range.

Stone and marble effects can introduce texture without requiring natural stone throughout the room. Wood finishes can soften bathrooms dominated by ceramics and metallic fittings, helping create a warmer and more domestic appearance.

Green appears among the top ten bathroom colours

Green accounted for 135 variants, representing 3.12% of products with an identified colour or finish.

This was largely supported by bathroom furniture and decorative ranges rather than traditional sanitaryware.

Green bathroom furniture has become increasingly visible in contemporary collections, particularly in muted, sage, olive and forest-inspired shades. These colours are often paired with Brass, Gold, Bronze, Black or natural wood finishes.

Although Green remains much less widely available than Grey, Black or White, its position within the top ten shows that coloured bathroom furniture is no longer limited to a small number of specialist ranges.

How the research was conducted

The analysis covered three UK bathroom supplier catalogues:

• Kartell UK Bathroom Collection 2026 — May Issue 2
• Scudo Bathrooms — Edition 21
• Bathrooms to Love — Issue 27

The unit of analysis was a unique priced catalogue offer.

Repeated appearances of the same brochure-specific product and price combination were merged. However, products with different sizes, handed versions, bundles, prices or product codes remained separate offers.

A colour or finish was assigned only when it was supported by at least one of the following:

• Explicit wording in the product name or description
• A clearly applicable range heading
• A catalogue colour legend or finish swatch
• A corroborated catalogue product code

Colours visible only in lifestyle photography were excluded. This prevented wall colours, tiles, props, room decorations and lighting effects from being incorrectly assigned to products.

Related commercial names were grouped conservatively for the broad ranking. The original finish name remains available in the detailed dataset.

What the figures show

The results measure the number of named product variants available in the three catalogues.

They provide an indication of how prominently different colours and finishes are represented within supplier product ranges.

A finish appearing across many product variants may be easier to coordinate throughout a bathroom. For example, a widely available finish may be offered across taps, showers, wastes, accessories, enclosures and furniture handles.

The data can also help identify the difference between finishes that receive a lot of design attention and finishes that are genuinely available across a large number of products.

What the figures do not show

The research does not measure:

• The number of products actually sold
• Customer preferences or purchasing demand
• Current stock availability
• Installed bathroom market share
• The complete range of every UK bathroom manufacturer
• The entire UK bathroom market

A product category with many sizes, configurations or finish variations may generate more separately priced offers than a simpler category.

The figures should therefore be interpreted as catalogue product-variant availability rather than sales popularity.

Why bathroom finish availability matters

Catalogue availability affects the choices presented to homeowners, installers, designers and retailers.

A finish that appears across many different product categories may make it easier to create a coordinated bathroom. Widely available finishes such as Chrome, Black and Brass can often be matched across taps, showers, wastes, accessories, enclosures and furniture handles.

Less common finishes may still be highly desirable, but buyers may need to compare more suppliers or mix products from different manufacturers.

Before choosing a bathroom finish, consider:

• Whether matching taps, showers and accessories are available
• Whether the finish is consistent across different manufacturers
• How easy replacement parts will be to obtain
• Whether the surface requires special cleaning or maintenance
• Whether the colour works with the furniture, flooring and wall finishes
• Whether the finish is likely to suit future bathroom updates

Should every bathroom finish match?

Bathroom finishes do not always need to match perfectly.

A coordinated scheme can create a clean and consistent appearance, but carefully mixing finishes can also work well. For example, Black shower fittings may be combined with natural wood furniture, while Brass taps can complement Green, Blue or neutral cabinets.

The important point is to make the combination look deliberate.

Using too many unrelated metallic finishes can make a bathroom feel inconsistent. A practical approach is to select one main metal finish and then use furniture, tiles and painted surfaces to introduce additional colour and texture.

Research summary

Across the 5,973 unique priced product offers studied, Chrome was the most widely available named finish.

Grey and Black were almost level in second and third place, while White remained a major part of the available range. Brass and Gold products also achieved a significant share, confirming the widespread availability of warmer metallic finishes.

Natural Stone, Marble, Wood and Green finishes further demonstrate that UK bathroom catalogues now contain a much broader mixture of metallic, neutral, natural and coloured options than a simple Chrome-versus-White comparison would suggest.

The research provides a snapshot of named colour and finish availability across three major supplier catalogues. It should not be treated as a measure of sales or consumer popularity, but it offers useful evidence of the choices currently presented within UK bathroom product ranges.

View and download the research data

The interactive research page, methodology and downloadable data are available here:

https://fcbathrooms.github.io/uk-bathroom-colour-research

The public source repository is available here:

https://github.com/fcbathrooms/uk-bathroom-colour-research

Research produced by Find Cheap Bathrooms.

All supplier names, product names and trademarks remain the property of their respective owners. The suppliers referenced in this analysis have not sponsored or endorsed the research.